For the Japanese,it's just so usual things that they don't really notice unless someone tell them. However, looking objectively, there are many interesting things that the Japanese culture has.
Have you ever heard "tecchan"（鉄ちゃん) or the Japanese train otaku before? Since Japan has so many railways, there is a large number of train otaku. It used to be only for men but nowadays, a girl's version of train otaku called, "tetsuko" （鉄子）is getting popular as well. Here's about the Japanese train otaku or "tecchan" in general.
Of course they are different. But why is there this kind of preference? If you have ever listened to people discussing Japanese anime, you have probably also watched them defending their preference to people who don't understand why they think anime are more interesting to watch than films.